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News BTS Butter
The release of Butter is scheduled for May 21 of this year. BigHit Music, the creators of the video, shared a short video clip on Twitter on April 26 to announce the details. The end of the clip stated: "Butter 2021.05.21 13:00 KST | 00:00 EST".
In an interview with Variety, RM spoke about the responsibility they feel towards their fans. "We of course feel a considerable sense of responsibility. We understand the impact and influence we have – it’s an impact that goes beyond regions and borders, because the things young people feel and experience in Korea are not exactly the same but probably similar to what young people feel and experience in the United States. That’s what guides our campaign with UNICEF and our other charitable actions," he said.
Concept Clips of Butter, the upcoming single from the K-pop boys band BTS
Two concept clips of Butter, the upcoming single from the K-pop boys band BTS, were released by the video directors. In the clips, shared on Twitter, two members of the group: RM and Jungkook are seen dancing in a dimly lit room with purple and blue colored lights.
In the RM clip, he is seen playing with a retro projector and swaying to music. Wearing a long coat, he is seen blowing confetti at the end of the clip. RM’s clip has been viewed 3.5 million times and received one million "likes".
#BTS #방탄소년단 #BTS_Butter Concept Clip - RM pic.twitter.com/JOWxJRvAcO
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 3, 2021
On the other hand, Jungkook can be seen spreading butter in the shape of a heart on bread in the clip. He also makes blunders and pouts while looking at the camera. In the comments section, BTS fans (ARMYs) started speculating whether Jungkook’s hair is blue or purple. His clip has been viewed 4 million times and received 1.1 million likes.
#BTS #방탄소년단 #BTS_Butter Concept Clip - 정국 (Jung Kook) pic.twitter.com/xRwp5Arev4
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 3, 2021
Three other concept clips of Butter, the upcoming single from the K-pop boys band BTS, have been released. The clips, shared on Twitter Wednesday, feature Jimin, V, and J-Hope and are the last individual concept clips of all the members.
In the new clips, the members are seen posing and grooving in the same dimly lit room as the previous members – RM, Suga, Jin, and Jungkook. J-Hope, with his new blonde hairstyle, is seen swinging to the music while holding a lollipop in his hand. However, he ends up breaking it into pieces. His clip has been viewed 2.8 million times and one million people have liked it so far.
#BTS #방탄소년단 #BTS_Butter Concept Clip - 제이홉 (j-hope) pic.twitter.com/eexUmvzaZb
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 5, 2021
In Jimin’s clip, he drinks red fruit juice from a bottle while tapping his foot and grooving to the catchy track. He is seen dressed in black. Jimin’s clip has been watched 3.5 million times and one million people have liked it so far.
#BTS #방탄소년단 #BTS_Butter Concept Clip - 지민 (Jimin) pic.twitter.com/Q0oGlsarfW
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 5, 2021
In his clip, V is seen enjoying gummy bears by playing with them and then eating them. Later, he is seen spilling them on the floor. He dances to the music and at one point is also seen holding a camera reel with his photo. His video has been viewed 3.9 million times and liked by 1.2 million people.
#BTS #방탄소년단 #BTS_Butter Concept Clip - 뷔 (V) pic.twitter.com/UDWyGcBOZN
— BIGHIT MUSIC (@BIGHIT_MUSIC) May 5, 2021
Learn More About the BTS Group
Recently, BTS became the first Korean pop group to be nominated at the Grammy Awards for Best Pop Duo/Group Performance. The group holds the Guinness World Record for the most viewed video on YouTube in 24 hours, as Dynamite was watched 101 million times. They are also the first K-pop group to debut at the top of Billboard's Hot 100.
In the recent past, they also released their new song Film Out in collaboration with the J-pop group Back Number. It appears as the ending theme of the new Japanese film, Signal: Long-Term Unsolved Case Investigation Team. The song will be included in their upcoming Japanese album, BTS, The Best, scheduled for release on June 16.