NU'EST (which stands for New Establish Style Tempo) debuted on March 15, 2012 under Pledis Entertainment with their debut single Face. The group consists of Aron, JR, Baekho, Ren, and Minhyun. During the second season of the survival show Produce 101 - which featured four members - the group gained popularity. After Minhyun joined Wanna One (he finished the contest in ninth position), the boy group renamed themselves NU'EST W and continued their activities with four members while waiting for Minhyun's return.

The group has released numerous collections of NU'EST clothing and accessories throughout their career. The oldest dates from 2012.