Etude House

ETUDE HOUSE is the friend of all who dream of sweet moments in their lives. Discovering your true beauty and making the sweet imagination of a beautiful transformation come true - that is what defines ETUDE. The pure thrill of indulging in countless sensual colors! Divided into innovative products with a delicious touch! Come play with us, blossoming in pink and blissful energy! You'll find yourself even more sparkling before you even realize it.

Find your personal beauty in our fun and magical makeup world, Etude House, and make your wildest dreams come true.

Makeup should be a pleasure rather than a boring daily routine. At Etude House, we believe we can create better and more exciting products so our customers can have fun and discover their unique beauty. Since its launch in 1985 as the first specialized makeup brand in Korea, Etude House has fulfilled beauty dreams with fun and playful products and packaging. We have created a makeup play culture in our stores to continue the learning and enjoyment of beauty. Our feminine and playful products emphasize our belief that every woman is born worthy and deserves to be loved. To celebrate their beauty and adventurous spirit, trendy young women turn to Etude House's whimsical and bright stores to find affordable best-sellers like Dear My Blooming Lips-Talk, Precious Mineral Any Cushion, Play 101 Pencil, and Moistfull Collagen Cream.